Since beginning my PR & Marketing career in the public sector in 2013, I have gained a first class degree in Public Relations whilst developing a wealth of in-house and agency experience across a range of sectors.
Now specialising in the leisure, hospitality and tourism industry, my career has included working in the press team at award-winning regional tourism board, Welcome to Yorkshire, leading the regional marketing for luxury restaurant group, D&D London, supporting the PR team at Leeds Bradford Airport and working on research projects for the Leeds 2023 European Capital of Culture bid.
At Welcome to Yorkshire I worked within the press and events team on a range of different projects including the Tour de Yorkshire and the Yorkshire Festival. I helped to organise the White Rose Awards, handled copywriting for press releases and HTML's/newsletters, managed press trips and created monthly board reports.
Looking after the marketing and PRfor D&D London's four Leeds restaurants (Angelica, Crafthouse, Issho and East 59th), I managed marketing calendars, multi-platform social media content, drafted HTMLs as well as overseeing external agencies, blogger outreach, collateral, photography and events.
AL OF CULTURE
I was commisioned by the Leeds 2023 bid team to conduct research into student engagement with culture in the city. As part of the project, we carried out a series of interviews with students and combining the results with secondary research and data to create an extensive report with recommendations on how the council and the bid team could better engage with the student population in Leeds.