Since beginning my PR & Marketing career in the public sector in 2013, I have gained a first class degree in Public Relations whilst developing a wealth of in-house and agency experience across a range of sectors.
Now specialising primarily in the leisure and tourism industry, my career has included working in the press team at award-winning regional tourism board, Welcome to Yorkshire, leading the regional marketing for luxury restaurant group, D&D London, supporting the PR team at Leeds Bradford Airport and working on research projects for the Leeds 2023 European Capital of Culture bid. Since launching my own business in 2018, I have been lucky enough to work with a collection of fantastic brands including The Grand, York, Leeds Indie Food and the Leelex Group.
I have supported HOME agency on a freelance basis, working with their PR team on consumer clients including ASDA Money, Thomas Cook Money, Something Wicked and Park Dean. Tasks included social media content planning, press outreach, blog post writing and editing, creative brainstorming and campaign planning and research.
THE GRAND HOTEL & SPA, YORK
I worked with The Grand Hotel & Spa, York during an exciting period of expansion and redevelopment as they opened 100 new guest rooms. I supported the Marketing team with their rebrand project, produced the copy for their brand new website as well as HTML's, collateral and adverts, commissioned and created artwork and collateral, project managed photo and video shoots and also managed the integration of the new GDPR regulations.
LEELEX GROUP / PORTOBELLO ROAD GIN
The Leelex Group incorporates Leeds venues (Pintura, Jakes Bar, Oporto, Neon Cactus and Cielo Blanco) alongside the Portobello Road Gin brand and various venues in Leeds. As a freelance PR, I have focused on regional and national press and blogger outreach, drafting press releases, coordinating launch events and securing reviews and coverage for new products, openings and menu launches. I have also supported the group with social media content.
Working in-house for D&D, I managed the PR and Marketing for the four sites in Leeds (Angelica, Crafthouse, Issho and East 59th) including the post-opening activity for East 59th and Issho. I created marketing calendars, managed their multi-platform social media, produced copy for collateral, web and HTML's, project managed photoshoots, coordinated events as well as overseeing external agencies and blogger/press outreach.
At Welcome to Yorkshire I worked within the press and events team on a range of different projects including the Tour de Yorkshire and the Yorkshire Festival. I helped to organise the White Rose Awards, handled copywriting for press releases and HTML's/newsletters, managed press trips and created monthly board reports.
AL OF CULTURE
I was commisioned by the Leeds 2023 bid team to conduct research into student engagement with culture in the city. As part of the project, we carried out a series of interviews with students and combining the results with secondary research and data to create an extensive report with recommendations on how the council and the bid team could better engage with the student population in Leeds.